course Strategy to 2012.
Even before the passage of electoral reform, monitoring of the Senate gave has a constant presence on screens both politicians Televisa and Azteca. This situation has probably increased since the enactment of this reform.
Thus, any event, opening, etc.., Is a good excuse for an interview, statement, speech or reading what was for both Peña Nieto Ebrard as appearing in the media. This contrasts with the veto on the screen visible to some senators, particularly those related to the adoption of electoral reform.
For other politicians including governors, the difference in treatment is well known, although we read the notes thereon, on limited occasions shown his picture on the TV.
Ebrard's strategy and Peña Nieto is to appear as much on-screen and position your image to the election of 2012. The agreements that make possible such a strategy is secret, because none of these TV stations do it at no cost.
Earnings of television
This opens two dilemmas: first, given the impossibility of buying spots, some political actors buy time under other forms, presumably at higher costs and therefore the new electoral regulations is exceeded and second broadcasters private, despite the oft reform continue to profit public budget and not only for Ebrard and Peña Nieto, the Jalisco government that pays Televisa soap opera that entity, the interview so that Lopez Doriga Mouriño made should also have a high cost and advertising guidelines on the topic energy programs "humorous" and varieties of Televisa and Azteca, and as Fernando Mejia Barquera said in his column is regrettable use these strategies and lack of effective communication of government policy.
