Conclusion Of Biology

Successful political campaign, Barack Obama




Internet and Politics.

Although this space is dedicated to discuss politics in Mexico, the U.S. election hits the country and the behavior of Internet campaigns that nation should be a reference to the forthcoming presidential elections of 2012.

One of the factors that made possible the victory of Barack Obama over Hillary Clinton is the Web site black candidate's campaign and it is not unreasonable to say that was the main difference.

Obama's win is the sum of various elements of successful campaigns in states that make people's congresses (caucus), message political and attractive personality, etc. However a crucial point in the election of our neighbors is the Internet fundraising and turned the tool that gave him permanent advantage to Obama over Clinton that raised funds in the traditional manner of events from large donors, while Obama received many small contributions from supporters across the network.




At May 20, according to figures CNN, Obama has raised the figure of 272 million dollars, and therefore spent 225.5 46.5 remaining in cash. As I gather Hillary Clinton and expenses 173.8 140.7 The difference in revenue is almost 100 million of dollars for Obama. It is estimated that 90% of Obama's income from its Web site.

The advantage Obama held over Clinton on the Internet, is also in the race against McCain. Some figures of social networks, realize it;

MySpace (friends). 390 000 Obama, Mc Cain 53 000
FaceBook (supporters). 928 000 Obama, Mc Cain 137 000
Youtube (videos). Obama 1100 51 million video views, Mc Cain 219 videos 4 million exposures. Website

Barack Obama.

The Democratic candidate is the heart of its Internet campaign, so for example just opened a new page to respond to those who defame everything on his person and image.

At the beginning of the campaign, Obama recruited thousands of young people and in that social networks (MySpace, Youtube, etc.) Were crucial. The participation of these supporters for the network allowed the campaign team raising money and playing the campaign messages and most importantly make them an active part in the contest, ie, not passive objects subject only receive statements , promises, etc.

The result was the victory of Obama in states where popular assemblies are made, which not coincidentally, is part of a campaign strategy, such as Jorge Buendía in an article .

Obama was aware that he won the nomination the candidate with the most delegates and most of these are allocated by proportional representation at the district level. Therefore focused their efforts to obtain the largest number of delegates with the least number of votes.

Incredibly, Clinton and his team ignored this and privileged most populous states. With the exception of Illinois, Obama lost all the big states, but still won the nomination. Thanks to more efficient, Obama received a delegate committed (pledge delegate) for every 10 000 who received 294 votes, while Clinton needed almost a thousand more votes per delegate (11 000 268).

In our country, Internet access is growing steadily and probably to 2012, are about 30 million users. The lesson of the campaign so far Obama's success should encourage teams of candidates in 2012 and earlier in each of the local elections will greatly improve campaign Web sites. It is standard in these pages, without exception, take them only as a propaganda pamphlet over despite incorporate tools such as blogs, communication between the candidate (s) or your team and no-show voters, plain and simply not a priority campaign, the priority is to spot large masses.

Transparent Bra And Transparent Wear

Enrique Peña Nieto and 2012.




2012 primary campaign.

Of the aspiring candidate for 2012, who undoubtedly has more advantage is Enrique Peña Nieto. The governor's media exposure is continuous and both he and Marcelo Ebrard has permanent presence in the Televisa news and star general in the areas of network TV news.


According to data obtained via the transparency law and published in the journal Etcetera, government spending on promotion of Edomex September 2005 to late 2007, the amount of 266 million pesos, of which 165 million correspond to national media coverage of the latter amount, over 50% (87 million) correspond to Televisa. Also, the communication is not limited to TV, but includes radio, newspapers. This broadcast has resulted in most polls as the governor best known and acceptance numbers are positive.

Following the constitutional changes, which do not allow to transmit the image of politicians in the media, Pena Nieto has chosen different strategies to highlight the campaign to realize the fulfillment of campaign promises in a voice of a famous actress Televisa. Some transcended say the governor has a deal with Televisa with a view to 2012. The truth is that this company is the leading television advertising spending will benefit the State of Mexico.


Advantages and disadvantages.

The governor is a public act as possible and with all political actors and states on issues of national agenda. His speech is typically the PRI in the sense that their statements are general and with the least possible compromise and ambiguous positions.


The advantages are several Enrique Peña Nieto, has the support of Edomex Atlacomulco group is young and involves a renewal of the political class of the PRI, has presence and image both important elements in marketing current policy and resources, as claimed by Professor Hank Gonzalez political poor, poor politician "


The disadvantages of its position is that it becomes the main target of his opponents. Both for reasons of image, and even generational renewal of acceptance of the national economic elite, Peña Nieto is favorite over Manlio Fabio Beltrones.


Strategy and earrings.

Edomex governor has yet to emerge two pending before the nomination; The first is the intermediate choice in the State of Mexico, although the chances of full car for the PRI are significant in Toluca and surrounding areas, the area of \u200b\u200bNaucalpan and Tlalnepantla are PAN and PRD area is east, paradoxically victories of these parties are certain "look" of plurality to the administration of Peña Nieto. The second is also an election issue and refers to the positions they win at the next bench of the State of Mexico in the House of Representatives in 2009, the quality and integration of this group depends in part Peña Nieto's relationship with Congress.


Finally, a note about its current strategy. The profile (quite large) of PRI voters are older than 40 years, elementary education, middle-low and low, preferably rural dweller. The choice of Angelica Rivera as spokesman for his management in the current campaign, confirmed that the target population (consumer telenovela: basic education, low-lying areas, etc.). But we should consider that if Peña Nieto want to have any chance in 2012, the key sector and convince the youth and so far (may be still too early) is not a campaign aimed at them.