2012 primary campaign.
Of the aspiring candidate for 2012, who undoubtedly has more advantage is Enrique Peña Nieto. The governor's media exposure is continuous and both he and Marcelo Ebrard has permanent presence in the Televisa news and star general in the areas of network TV news.
According to data obtained via the transparency law and published in the journal Etcetera, government spending on promotion of Edomex September 2005 to late 2007, the amount of 266 million pesos, of which 165 million correspond to national media coverage of the latter amount, over 50% (87 million) correspond to Televisa. Also, the communication is not limited to TV, but includes radio, newspapers. This broadcast has resulted in most polls as the governor best known and acceptance numbers are positive.
Following the constitutional changes, which do not allow to transmit the image of politicians in the media, Pena Nieto has chosen different strategies to highlight the campaign to realize the fulfillment of campaign promises in a voice of a famous actress Televisa. Some transcended say the governor has a deal with Televisa with a view to 2012. The truth is that this company is the leading television advertising spending will benefit the State of Mexico.
Advantages and disadvantages.
The governor is a public act as possible and with all political actors and states on issues of national agenda. His speech is typically the PRI in the sense that their statements are general and with the least possible compromise and ambiguous positions.
The advantages are several Enrique Peña Nieto, has the support of Edomex Atlacomulco group is young and involves a renewal of the political class of the PRI, has presence and image both important elements in marketing current policy and resources, as claimed by Professor Hank Gonzalez political poor, poor politician "
The disadvantages of its position is that it becomes the main target of his opponents. Both for reasons of image, and even generational renewal of acceptance of the national economic elite, Peña Nieto is favorite over Manlio Fabio Beltrones.
Strategy and earrings.
Edomex governor has yet to emerge two pending before the nomination; The first is the intermediate choice in the State of Mexico, although the chances of full car for the PRI are significant in Toluca and surrounding areas, the area of \u200b\u200bNaucalpan and Tlalnepantla are PAN and PRD area is east, paradoxically victories of these parties are certain "look" of plurality to the administration of Peña Nieto. The second is also an election issue and refers to the positions they win at the next bench of the State of Mexico in the House of Representatives in 2009, the quality and integration of this group depends in part Peña Nieto's relationship with Congress.
Finally, a note about its current strategy. The profile (quite large) of PRI voters are older than 40 years, elementary education, middle-low and low, preferably rural dweller. The choice of Angelica Rivera as spokesman for his management in the current campaign, confirmed that the target population (consumer telenovela: basic education, low-lying areas, etc.). But we should consider that if Peña Nieto want to have any chance in 2012, the key sector and convince the youth and so far (may be still too early) is not a campaign aimed at them.
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